Meet the Car Insurance for Generation Now.

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Relationships are complicated. Your insurance shouldn't be.

Novo is redefining, reimagining, and reinventing the industry by shifting the power dynamic back to the consumer. We're insurance that moves with you. A fully digital experience. That’s the Novo difference.

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100% coverage that's 100% you.

We are always there to support by phone, email, or chat. Informed insurance that is curated especially for your needs. The right premiums for the right coverage. And with simplified language that doesn’t require a PhD.

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Leveraging the power of tech with the power of you.

At Novo, your rates are always based on your own driving history — with best-in-class coverage that runs on all cylinders. High-octane perks. And techno-driven premiums applied with precision.