Introducing Novo Insurance: driven by tech, driven by experience

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by HP

Introducing Novo: driven by tech, driven by experience

I’m thrilled to introduce you to Novo — auto insurance that is built to transform the game and delight consumers, by leveraging the latest technologies through a deep understanding of the insurance industry. Novo Auto insurance is backed by Telenav and underwritten by 21st Century Premier Insurance Company which has an “A” Rating by AM Best. Telenav was the first company to launch GPS navigation for mobile phones in 2003. Telenav products have been awarded the top spot in navigation by J.D. Power® for several years and have been used by tens of millions of drivers in over 100 countries. Since 1958, 21st Century Premier Insurance Company has been providing customers superior coverage and service while helping them save money.

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What is our vision?

Novo is techno-driven, tailor-made coverage that starts with you, is about you, and is for you. We’re putting you in the driver’s seat. With us as your co-pilot.  Smart technology has been transforming many industries. Now, it’s time for the auto insurance industry to step up and meet the way we live today.  

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Preventive insurance. Unlike any other auto insurance offerings, we will provide safety information, preventive tips, and services and rewards to help our customers drive better and minimize their chance of having accidents. For example, we will let you know which route is safer to navigate and which parking lot is safer to park, and we’ll suggest you drive slower in bad weather or traffic. We’ll encourage you to minimize the distractions of using your phone on the road and also recommend that you use autonomous driving and parking features at the right time.  We will provide your driving safety scores based on where, when, and how you drive. By understanding your driving behaviors, we can provide various rewards for improving your scores. It will all be on our mobile app and in your car infotainment system.  Good driving helps keep us all safer, both on the road and off. And good driving can save drivers both money and hassle.  Personalized and fairest pricing. Each driver’s safety score can be different at different times and locations; our ability to proactively let you know about the hazards on the road in real-time — will allow us to accurately predict the risks of the driver for the immediate future. Hence, we can provide the right pricing for that consumer, which will reflect their unique safety profile at that time.    We will move away from simple pricing based on where you live, what education you’ve attained, and other generalizing characteristics. In the future, we’ll leverage technology to remove costs in the operation of underwriting, claim processing, customer support, roadside assistance, and more. We’ll then pass the savings on to consumers to ensure our customers get the best pricing by signing up with Novo.    Delightful experience. It is our core value to delight our customers. In addition to helping our drivers with preventative methods to drive safer and not get into accidents, we also offer quick, convenient claims resolutions. 

Combining real time data and AI technology with seamless and rapid follow up support, we can speed up roadside assistance and car repairs, via automated scheduling and ETA sharing.  

And just like we delight our customers, it’s important to us to also foster an incredible community among our own teammates. 

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Where do we start?

We’re launching in Wisconsin soon, with more states and more innovative insurance products getting announced soon as we continue our national rollout.   Join our waitlist to get more updates from us as we are working hard to transform auto insurance.